With the great role that the internet plays in our lives, most companies and especially e commerce sites have realized that to be truly successful they need to build up a strong online presence. Quite similar to how a clothing line might position itself in one of the leading malls, having a great online presence gives a company a wide reach allowing them to attract a great amount of customers and traffic, which inadvertently increases the sales and revenue gained by the company.
One of the first things, you can do is make a plan of action instead of rushing in to battle without a clue. There have been multiple instances of people plunging head first to try and get their brand name and image up on multiple social media sites only to falter when they realize they are not sure with what to do and what not to do. To start with, decide one or maybe two social media platforms to start on. Your main focus here should be to build up one social media site and once that is achieved you can move on to other types of media. When deciding on the right platform to begin with, ask yourself the following three questions; which social media platform does your audience frequent often, what websites do you prefer using and what type of social media accounts are compatible with the type of material you intend on posting. Of course as with everything else in the world, there are BPO companies that handle multiple behind the scenes work; from digital document management to handling social media accounts of companies. This allows you or your company to focus on more important tasks, while such back office tasks are left to professionals.
If you decide to go ahead and do the task yourself, it is recommended that you pause for an hour and go through a couple of beginners tutorials to grasp a well woven knowledge in the website so that you are confident enough with creating accounts, pages, conversing with your followers and politely answering their questions and racking the analytical side of things. Make use of a calendar and schedule content and posts on regular intervals and make efforts to stick to the schedule. There are also a large number of tools built to assist you with this very tasks. They can be extremely helpful, especially if you are the only one in charge of social media, as they can take some of the burden of you and free up some time for you.