Video sharing has become a large industry in itself. Due to the popularity of sites such as YouTube and Vimeo, many people have started creating original content and posting it online. Similarly, as smartphones came with better cameras and video recorder, it made it easier to upload videos in a matter of seconds. Today, people view more content off of video sharing sites than the TV. This is because, there are new content uploaded on video sharing sites every second, adding more to the currently seemingly unlimited numbers of videos available. The number of videos are so large that even a lifetime won’t be enough to watch all of it.
Popularity doesn’t come completely from the site itself. It is mainly due to the community. If the site was able to efficiently offer what the community requires, the community will provide the rest. Here’s a list of the most popular video sharing sites.
YouTube was founded by Chad Hurley, Steve Chen and Jawed Karim in 2005. They year after, the site was purchased by Google and is the second most visited site online. YouTube has the largest database of videos with over 400 hours of content uploaded every minute. YouTube hosts various content ranging from gaming, trailers, comedy videos, sports, fashion, reality, live streams, science, educational and many more. If the user likes videos from a certain uploader, they can subscribe to them and are alerted every time a new video is posted. YouTube earns revenue through Google’s AdSense which targets ads based on the video. YouTube is a great way to promote products using social media listening tools.
It is an audiovisual sharing website originated by Zack Klein and Jake Lodwick in 2004. The site also offers an on-demand feature to purchase short films and movies made by the user. Being the first audiovisual sharing site to support HD content, Vimeo. A large part of Vimeo’s community is made of indie filmmakers and their fans. Business intelligence companies can analyze content on Vimeo to identify the content users enjoy the most and the best indie filmmakers for future film projects and such.
Metacafe was founded by Eyal Hertzog and Arik Czerniak in 2003. The site mainly includes short form of videos for movies, video games, TV, music and sports. Headquartered in San Fransisco, California, the site has around 40 million unique visitors per month. Metacafe. Makes its revenue through advertising and works with many companies closely. Despite being a very popular site, Metacafe has seen a decline on its popularity compared to sites like YouTube which have continuously grown.